CBS Outdoor National Designer of the Year | Gold Obie Award Winner | Specializing in licensed sports merchandise, sustainable product development, and experiential graphics

DESIGN DIRECTION & CREATIVE PROJECT MANAGER

Building High-Concept Identity Systems, Large-Scale OOH, & Licensed Consumer Products

 

I bridge the gap between elite artistic execution and highly efficient enterprise operations. From directing National Gold Obie Award-winning outdoor advertising campaigns to engineering a nearly $1M pre-booked licensed headwear design for the Dallas Cowboys — recognized with the DCM 2016 Record Sales Year award and sustained across Lids, Pro Shops, and AT&T Stadium for nearly five years — I design for measurable commercial scale. Most recently, I developed AT&T's first sustainable licensed product line, achieving 100% sell-through at launch.

 

By integrating advanced workflow tools (Adobe Firefly & Claude Pro) alongside classic print, spatial, and visual merchandising principles, I accelerate concept-to-product prototyping, streamline tech-pack architecture, and protect strict brand governance for global enterprise partners.